Ethics Principle 4: Accountability
Accountability is another core ethic / code of conduct that a successful Logistics business (the organisation, its employees and all stakeholders must adhere to – without accurate record keeping and each stakeholder having their own high standards of ethics to be able to be accountable at all times, a business would just not hold the trust or integrity it requires to function and grow in a very competitive environment.
To be a market leader, I believe the following are essential:
- Transparency – with record keeping and communication. Not only does this need to be in line with the company’s Code of Conduct but also in line with all laws in which your are conducting business.
- Accuracy and Timeliness – this is essential as a fast moving and growing business will mean that records must be kept properly but also made as soon as possible so there is less risk of a record being forgotten / inaccurate with it’s information.
- Finance – Of course, there are a lot of transactions taking place many times in an hour let alone a day and there must be clear audit trails of all transactions and money exchanges that take place.
Any discrepancy in accountability jeopardises a Company’s integrity and their standing and reputation amongst their stakeholders as well as other Logistics Providers.
Ethics Principle 5: Openness
Again, this is very much an ethic that overlaps with accountability but the difference here is ensuring that information is relayed openly and clearly when it matters. It may be that you have a very robust and precise Terms of Conditions, Code of Ethics / Code of Conduct etc where you have specified exactly what your business offers, but when you are discussing specific business with a customer it is imperative that you ensure the customer is aware of the relevant terms and conditions etc. to their needs of the service they require from you. If the openness and transparency are not there and a query comes in after contracts are signed, you may be able to claim that all the information they required is actually present in the small print, and you will be right, but from the integrity and trust perspective in particular, it will not work in your favour when building your credibility with not only your customer and therefore risk future business dealings with them but also within the other companies when they switch to other Providers.
Ethics Principle 6: Fairness
Following on from identifying Fairness as part of Integrity, Fairness is fundamentally a moral ethical duty to be fair when conducting business and we must be fair regardless if this will place constraints and restriction on our judgement and actions.
In logistics, we work with many international and national suppliers tin the movement of products on behalf of customers. To ensure our moral code is above reproach in terms of competition and ensuring we are within the antitrust laws so that we do not have unfair advantage over our competitor.
By acknowledging and incorporating antitrust, anti corruption and Bribery laws into our code of conduct, any employee, customer or stakeholder will be able to feel reassured that fairness is at the heart of our business.
Ethics Principle 7: Selflessness & Non-judgement
The Professional Ethical Standards to promote here are our conduct in how to challenge and allow for the reporting of improper conduct confidentially, without bias or undue consequence.
Encouraging our employees, particularly new employees, to familiarise themselves as part of their induction with our Code of Conduct is absolutely essential The reason for this is to not only make sure they understand how the company operates but also to protect them, their needs, work-life-balance attainment as well as their stance if they ever find themselves in a compromised situation such as coming across Bribery or antitrust, in a non-judgemental, non-intimidatory as well as encouraging manner. This may not sit well on the outset if responding to this will look as though the company name can suffer but if we keep to our principles of integrity and honesty, we will ultimately come out of it stronger because it will show our steadfastness in being truthful even in the face of adversity.
But, selflessness is not just about that. It’s about creating a nurturing environment, where employees of all grades come first – there are open and fair opportunities for self-growth and promotion opportunities. It is not the CEO’s at the centre of the attention but everyone else!
Conclusion : Theses are just a few of the important ethical values of Nunner which we believe helps us become a market leader of Logistics Providers. I think you will now see how our slogan, ‘Nobody goes further geographically, in service delivery and looking after all it’s stakeholders’ is not a slogan that we chose because we like the sound of it, but because we believe in it and work hard to maintain its ethical value and integrity.
Regardless of who you work for, although the entire point of a Code of Conduct and/or Code of Ethics document is to cover all the aspects of good ethical practice within a company by each employee, customers and stakeholders, if in doubt, always ask prior to acting!
Erwin Cootjans, CEO